We are witnessing a moment in which what once lived in the shadows is stepping confidently into the light. Symbols that were synonymous with horror are worn as provocation, or worse, as pride. Language once whispered is now posted, shared, algorithmically amplified. The taboo has thinned. The shock has faded. The unthinkable has become, for some, merely “an opinion.”
Client: L'Express. Creative direction: Alice Lagarde